About Semperit

80 years logo

Semperit – powerful and trustworthy, responding to the highest customer demands.

Semperit has stood for powerful performance for 111 years. You can always rely on its quality – all-year-round, in all regions, in the most difficult situations and under the most adverse conditions.

Semperit comes from the Latin “semper it”, meaning “It always works”. We ensure this by constantly measuring ourselves against your requirements and continually evolving for you, without losing sight of our roots in the process. This is why so many drivers trust this distinguished brand. Semperit: Tyres that people like to drive.

An important milestone was the incorporation into the Continental Group in 1985, enabling the core competencies of two leading European manufacturers to be fused . Since then, SEMPERIT benefits from the experience and high technological expertise of Continental, Europe's leading tyre manufacturer.

Semperit. Since 1906.

When a brand has been around for over a hundred years, this is a good opportunity to look back over the early days and past events. So we've compiled a short summary of the most important events below. This will give you a good idea of how we have managed to become what we are today - a traditional brand with a bright future.

  • 1850  Production begins in Wimpassing, Austria, at the first rubber goods factory on the European continent
  • 1896  The Miskolczy & Co. OHG rubber goods factory is founded in Traiskirchen, Austria
  • 1900  Production of car tyres begins
  • 1906 The name SEMPERIT is created from the Latin - semper it ('it always runs')
  • 1927  Semperit starts the production of pneumatic truck tyres
  • 1936  Semperit makes the 'GOLIATH', the company's first winter tyre
  • 1956  Production of tubeless tyres and the then highly popular white wall tyres begins
  • 1963  The newly launched studded tyres (M+S 181) are an instant best-seller
  • 1966  Start of development of the radial tyre, which goes into production in 1967
  • 1984  Work starts on rebuilding and extending the factory in Traiskirchen, together with restructuring of the production process. SEMPERIT REIFEN AG is separated from SEMPERIT AG.
  • 1985  Integration into the Continental Group, thereby fusing the expertise of two leading European tyre manufacturers
  • 1988  The world‘s first directional high-speed winter tyre (HR-M+S), the “Direction-Grip”, is produced by  Semperit
  • 2016  110 years of Semperit brand, 80 years of Semperit winter tyres
  • 2017  Semperit launches in the Middle East.
semperit Middle East picture

Semperit in the Middle East


Semperit has stood for powerful performance for 111 years. Because Semperit comes from the Latin "semper it", i.e. "it always works" you can always rely on its quality in the Middle East. All-year round, in all regions, in the most difficult situations and under most adverse conditions.

Semperit. A brand of Continental.

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