Semperit has stood for powerful performance for 111 years. You can always rely on its quality – all-year-round, in all regions, in the most difficult situations and under the most adverse conditions.
Semperit comes from the Latin “semper it”, meaning “It always works”. We ensure this by constantly measuring ourselves against your requirements and continually evolving for you, without losing sight of our roots in the process. This is why so many drivers trust this distinguished brand. Semperit: Tyres that people like to drive.
An important milestone was the incorporation into the Continental Group in 1985, enabling the core competencies of two leading European manufacturers to be fused . Since then, SEMPERIT benefits from the experience and high technological expertise of Continental, Europe's leading tyre manufacturer.
When a brand has been around for over a hundred years, this is a good opportunity to look back over the early days and past events. So we've compiled a short summary of the most important events below. This will give you a good idea of how we have managed to become what we are today - a traditional brand with a bright future.
Semperit has stood for powerful performance for 111 years. Because Semperit comes from the Latin "semper it", i.e. "it always works" you can always rely on its quality in the Middle East. All-year round, in all regions, in the most difficult situations and under most adverse conditions.